Craig Woodward’s experience spans the area of marketing with specialization in the areas of advertising, promotion, new product development and marketing strategy.  His decade of experience in marketing includes working for companies such as Capitol Records, Tommy Hilfiger, BellSouth Advertising and Publishing, and Consumers Energy.

He was the former Graduate Marketing Manager for Kaplan Test Prep and Admissions.  He was solely responsible for the outreach and advisement of Kaplan’s programs and services to colleges and universities amongst a five-county territory.  Craig grew the business by 14% over a two-year period bringing in revenues of $1.38M and $1.5M respectively.  In addition, he was awarded with the “Biggest of The Best Award” in October 2007 for having the greatest percentage increase in graduate business throughout the whole Tri-State Region.

Craig is a native of White Plains, New York.  His education includes a Bachelor of Arts in Communication from SUNY Buffalo, and an MBA in Marketing from Clark Atlanta University.  He is a member of the National Black MBA Association’s WGC Chapter and chaired the Scholarship Committee from 2006 - 2010.  In that role, Craig worked to establish relationships with community organizations and educational institutions to promote scholarships on the high school, undergraduate and MBA level.  For his devotion and passion to scholarship and student success, he was awarded with the 2009 “MBA of The Year Award”; the chapter’s marquee award and highest individual honor.

Currently, Craig advises undergraduate business and accounting students at Monroe College on curriculum, employment and career options.

cmwmba7@yahoo.com